Our Story

Oh My Clumsy Heart is a small jewellery business in the UK, founded in 2012 with a clear mission: to offer sustainable minimal jewellery that’s both affordable and eco-conscious. Based in Birmingham, our handcrafted pieces use recycled metals and are sold without traditional retail mark-ups.
Sustainable Jewellery Handmade in Birmingham

It started with a simple idea: eco-friendly minimal jewellery for a fair price

Handmade minimalist jewellery that is affordable, made to last, and eco-conscious can be difficult to find. Not anymore.

Handmade in Birmingham, UK

Sophie Davies - Oh My Clumsy Heart

About Oh My Clumsy Heart

Hello, I'm Sophie. I've been creating sustainable minimalist jewellery for over 10 years.

Oh My Clumsy Heart began in 2012, born out of a simple yet frustrating realisation: finding minimalist jewellery that was both sustainable and affordable was impossible. So, I decided to create it myself.

I started with a small collection of jewellery essentials, crafted from responsibly-sourced metals. Each piece is handmade in Birmingham, UK, and sold directly from my studio—cutting out traditional retail mark-ups.

Over the years, the collection has grown, but my ethos has stayed the same. Oh My Clumsy Heart is still a small, online-only brand, focused on sustainable practices and honest pricing.

Award-winning Jewellery

Jewellery Brand of the Year 2023 (Global Awards)

Best Sustainable Fashion Jewellery Brand 2023 (Northern Enterprise Awards)

Best Woman-Owned Minimal Jewellery Brand 2023 (Influential Businesswoman Awards)

Best Fine Minimal Jewellery Online Store 2023 (Midlands Enterprise Awards)

Style Journal

What We Believe In

We believe less is more, trends aren't to be followed, and nice jewellery shouldn't cost a fortune—or the Earth.

Rethinking Fashion

After launching Oh My Clumsy Heart, I quickly realised it wasn’t just jewellery that needed a rethink—it was my entire wardrobe.

The more I learned about the environmental impact of fast fashion, the harder it was to ignore. So, I made a choice: I quit fast fashion and embraced a simple, more sustainable way of living.

As I created a wardrobe and lifestyle that reflected my values, I felt inspired to help others do the same. I became a freelance writer, exploring how small, intentional changes can have a meaningful impact.

For over a decade, I’ve been crafting capsule wardrobes and writing style guides that help others curate versatile outfits with fewer, better pieces—because dressing thoughtfully doesn’t just simplify your life, it’s kinder to the planet too.

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